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Introduction to advertising and promotion: An integrated marketing communications perspective |
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| APA | (1993). Introduction to advertising and promotion: An integrated marketing communications perspective, Homewood, Ill: Irwin. | ||||
| MLA | Introduction to advertising and promotion: An integrated marketing communications perspective. Homewood, Ill: Irwin, 1993. | ||||
| Harvard | 1993. Introduction to advertising and promotion: An integrated marketing communications perspective. Irwin, | ||||
| Chicago | Introduction to advertising and promotion: An integrated marketing communications perspective. Irwin, 1993. | ||||